The One Number Owners Need to Stop Focusing On

bookkeeping company value increase profit market position profitability recurring revenue May 18, 2022

The value of your business comes down to a single equation: what multiple of your profit is an acquirer willing to pay for your company? 

profit × multiple = value  

Most owners believe the best way to improve the value of their company is to make more  profit – so, they find ways to sell more and more. As experts in their industry, it’s natural that  customers want to personally engage with them, which means spending more time on the  phones, on the road and face-to-face to increase sales. 

With this model, a company can slightly grow, but the owner’s life becomes much more  difficult: customers demand more time and service, employees begin to burn out, and soon  it feels like there are not enough hours in the day. Revenue flat lines, health can suffer and  relationships get strained – all from working too much. Does this feel familiar?  

If you’re spending too much time and effort on increasing your profit, you could find yourself  diminishing the overall value of your business. The solution? Focus on driving your multiple  (the other number in the equation above). Driving your multiple will ultimately help you grow  your company value, improve your profit and redeem your freedom.  

What Drives Your Multiple 

Differentiated Market Position  

Acquirers only buy what they could not easily create, so expect to be paid more if you have  close to a monopoly on what you sell and/or are one of the few companies who have been  licensed to provide the specific product or service in your market. 

Lots of Runway  

Most founders think market share is something to strive for, but in the eyes of an acquirer, it  can decrease the value of your business because you’ve already sopped up most of the  opportunity.  

Recurring Revenue  

An acquirer is going to want to know how your business will do once you leave – recurring revenue assures them that there will still be a business once the founder hits eject.


The size and profitability of your company will matter to investors. So will the quality of your bookkeeping.   

The You Factor 

The most valuable businesses can thrive without their owners. The inverse is also true because the most valuable businesses are masters of independence.


Join our Vision to Results Facebook Group for Entrepreneurs. Unlock exclusive sneak peek resources to help scale your business.

Join our Facebook Group for Entrepreneurs

Unlock exclusive sneak peek resources to help scale your business.
Join Now

Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.

You may unsubscribe at any time.